Jeff Denckla serves as President and CEO as well as Chief of Excellence, Culture, and Vision at Alliance. These three pillars form the basis of Alliance, and Jeff makes sure that each one is fully balanced and interwoven. Jeff exemplifies servant leadership by establishing the organization's vision and goals.

Joel has a natural gift of attracting a special talent that believes in the same core values that Jeff and Joel built this company on. Joel demonstrates a passion for mentoring his team and giving them the skillset to advance in their positions. Joel started his career as a flooring specialist which gives him a unique insight. He oversees property marketing and Sales for all Alliances Stores.

Neely, a qualified leader in multifamily management accounting, oversees Alliance's Accounting Division and Human Resource. Neely began her career at Alliance, where she quickly showed a love for numbers and accurate and timely financial reporting. Neely was ideally equipped to create the training and human resources teams at Alliances from the bottom up due to her expertise in organizational development consulting, leadership coaching, and facilitating.

Brad manages and oversees the sales operations at Alliance. Brad provides more than 25 years of experience in the business. His qualifications, along with his solid operations expertise, provide him with a well-rounded, strategic perspective that aids in his comprehension of and ability to carry out ownership goals. Doing the correct thing for the customer gives Brad a lot of happiness. Instead of adopting a one-size-fits-all strategy, he customizes it to meet the demands of each customer. Brad has a great emphasis and cares deeply for Alliance associate’s success and clients. He is devoted to mentoring, his team values, work ethic, and optimistic approach are well-known.

Liz has worked in the multifamily community sector since 1991, Liz oversees Alliance's client strategy department, which also covers business development and portfolio services. She possesses a plethora of knowledge of asset management, construction management, and commercial property management in areas around the country. Liz has a wealth of experience in property management, due diligence, and acquisition processes. She has a gift for understanding clients’ needs and making things happen.

Larry is a dynamic leader who orchestrates a team of flooring enthusiasts. With a visionary touch, Larry guides his team to conquer markets and elevate spaces across Seattle and Arizona. His passion for flooring excellence inspires and motivates, setting the stage for success. Larry naturally blends expertise in customer service, product knowledge, and strategic planning. He empowers the team members to flourish, nurturing a culture of collaboration and innovation. His dedicated team form an unbeatable force, turning floors into masterpieces and forging lasting relationships. Together, they set the rhythm of success, one floor at a time.

Spencer has a special talent for attracting, motivating, and energizing the most excellent individuals in the multifamily sector. His crew is a testament to his sincere love for coaching and supporting his teammates. He has worked for Alliance for the past 25 years, managing its North Sales and Spokane region, which also includes business development and portfolio services. In the Pacific Northwest, he has experience managing multifamily and commercial buildings' assets, initiatives, and products.

With an emphasis on quality assurance and financial success, Tag oversees Alliance Flooring's Regional Sales Division for Portland and the Tri Cities. His focus is creating the best client experience possible by fusing exceptional talent sales with cutting-edge technology and creative solutions. Since joining Alliance, his attention and efforts have been directed toward improving talent management and education, implementing and training sales systems, developing marketing strategies, and creating company policies and procedures for the expanding portfolio. The excellent team he has put together at Alliance is a testament to his ability to draw in talent, keep it, and develop it into future leaders.

I am a seasoned sales executive and high school basketball coach with 20+ years of sales and management experience across multiple sectors. Recognized for demonstrating a natural aptitude for leadership, as well as for forging robust working relationships with clients and peers, I have a verifiable history of contributing directly to organization growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include sales management, team leadership, market analysis, client relationships, and strategic development. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, as well as business acumen, project management, and media engagement to support efficiency and maximum returns.

Marnie plays an intricate role on the Alliance Team, a recognized specialist in the field with 15 years of commercial, multifamily experience. Marnie is the glue between the third-party installers and the Alliance Team. Her team oversees the complete renovations from start to finish Marnie, is solutions driven and does whatever it takes to make sure our clients are happy. Her broad background enables her to use a creative approach and unconventional thinking. Marnie is an asset to Alliance, and we are honored to have her on our staff.

Meet our dynamic Lead Operations and Marketing Executive—a young, innovative trailblazer who brings a whirlwind of fresh ideas and boundless energy to the table. With a keen eye for strategy and a penchant for innovation, she injects new life into every aspect of operations and marketing. Her creative spirit fuels a constant drive to push boundaries, uncovering untapped opportunities and revolutionizing traditional practices. As a strategic thinker, Aniston navigates complex challenges with ease, always seeking solutions that are both efficient and effective. Her ability to streamline processes and optimize workflows enhances productivity, ensuring that the team operates at peak performance.

Audra Cleland oversees managing all administrative and development work related to sales. She has overseen technology and development for more than 30 new projects delivering additional income for Alliance over the last ten years. At each of these projects, Audra manages the teams from development to application, overseeing the IT, consultants, and sales personnel throughout each stage of the project until the final deliverable.

Dan leads Portland teams through supervision and strategic direction to support Alliance's clientele. He directs our Portland team to make sure that each installation's physical setup is secure, appealing, and well-maintained. Dan is a specialist in operation planning and execution, cost control, environmental oversight, and associate safety with more than 30 years of experience in the apartment sector. Alliance benefits from the enthusiasm for developing teams and attracting outstanding individuals.

In order to assist Alliance's customers, Dylan provides strategic guidance and oversight to our Spokane staff. He gives our Spokane team the instructions to ensure that the physical layout of every installation is safe, aesthetically pleasing, and kept up to date. With over 15 years of expertise in the apartment industry, Dylan is an expert in operation planning and execution, cost management, environmental supervision, and associate safety. Alliance gains from the excitement for assembling teams and drawing in exceptional people.

Leo gives our Tri Cities employees strategic direction and oversight so they can support Alliance's clients. He provides our Tri Cities team with guidelines on how to make sure that every installation's physical design is kept current, safe, and visually beautiful. Leo has over 15 years of experience in the apartment business and is an expert in associate safety, cost management, environmental monitoring, and operation planning and execution.

My name is Calvin. I find passion and happiness in everything that I do, especially when it comes to the flooring industry. I am leadership oriented, self-motivated and a hard-working individual. I’m always looking to better myself and the people around me in both a professional and personal setting. I enjoy networking and getting the chance to meet new people from all different backgrounds. Go Cougs!

Jon is apart of our sales team in Eastern Washington.

Karl is apart of our sales team in Portland.

Matthew is apart of our Seattle Sales Team.

Jamie is apart of our Seattle Sales team.

Bob is apart of our commercial sales division.

Alysa is apart of our Spokane Sales team.

Yuriy is apart of our Seattle Customer Service Team.

Ross is apart of our Seattle Measure Tech Team.